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Title
Text copied to clipboard!Trade Marketing Manager
Description
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We are looking for a Trade Marketing Manager to lead the development and execution of trade marketing strategies that drive brand visibility, product availability, and sales performance across retail and distribution channels. This role is critical in aligning marketing initiatives with sales objectives, ensuring that our products are effectively promoted and positioned in the marketplace.
The Trade Marketing Manager will collaborate closely with the sales, brand marketing, and product teams to create and implement promotional campaigns, in-store activations, and merchandising strategies. The ideal candidate will have a strong understanding of retail dynamics, shopper behavior, and category management, as well as experience working with key retailers and distributors.
Key responsibilities include analyzing market trends and sales data to identify opportunities, developing trade marketing plans tailored to different channels, managing budgets, and measuring the effectiveness of campaigns. The Trade Marketing Manager will also be responsible for building strong relationships with retail partners, negotiating promotional support, and ensuring brand consistency across all touchpoints.
This position requires excellent project management skills, creativity, and a data-driven mindset. The successful candidate will be proactive, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment. Experience in FMCG, consumer electronics, or similar industries is highly desirable.
If you are passionate about driving growth through strategic trade marketing initiatives and have a proven track record of success in retail marketing, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute trade marketing strategies aligned with sales goals
- Plan and implement in-store promotions and merchandising activities
- Collaborate with sales and brand teams to ensure campaign alignment
- Analyze sales data and market trends to identify growth opportunities
- Manage trade marketing budgets and track ROI of campaigns
- Build and maintain relationships with key retail partners
- Coordinate with external agencies for promotional materials and execution
- Ensure brand consistency across all retail touchpoints
- Monitor competitor activities and adjust strategies accordingly
- Provide training and support to sales teams on trade initiatives
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in trade marketing or retail marketing
- Strong understanding of retail environments and shopper behavior
- Proven ability to manage budgets and analyze campaign performance
- Excellent communication and negotiation skills
- Experience working with cross-functional teams
- Proficiency in Microsoft Office and marketing analytics tools
- Ability to manage multiple projects in a fast-paced environment
- Creative thinking and problem-solving skills
- Experience in FMCG or consumer goods industry preferred
Potential interview questions
Text copied to clipboard!- What experience do you have in trade or retail marketing?
- Can you describe a successful in-store campaign you managed?
- How do you measure the effectiveness of trade marketing initiatives?
- What tools do you use to analyze sales and market data?
- How do you ensure alignment between sales and marketing teams?
- Describe a time you negotiated a successful promotion with a retailer.
- What is your approach to managing multiple projects simultaneously?
- How do you stay updated on market trends and competitor activities?
- What industries have you worked in previously?
- Why are you interested in this Trade Marketing Manager role?
